Sun Tan Club

Ultra Violet Light Detection Kit Being safe in the sun has never been such fun! Encourage UV protection and be prepared when spending time outdoors with the ultimate UV detection kit. Kit contains one 200 pack of our popular and colorful UV beads and a pocket sized UV meter. This meter not only gives the UV index and UV Irradiance but also has a graphical meter along side a UV color code chart which makes it easy, and fun, to det…

Sun Meter UV card – 50 cards, Plastic Cards $34.95 With the depletion of the ozone layer, the number of skin cancer and other health problems has risen dramatically, and the public is being advised to avoid prolonged exposure to the sun. But on any given day, how much exposure is too much, and how much SPF protection is enough? The credit card sized UV Meter Card is designed with a remarkable UV sensitive strip which changes from white to a shade…

Sun Meter UV card – 100 cards, Plastic Cards $49.95 With the depletion of the ozone layer, the number of skin cancer and other health problems has risen dramatically, and the public is being advised to avoid prolonged exposure to the sun. But on any given day, how much exposure is too much, and how much SPF protection is enough? The credit card sized UV Meter Card is designed with a remarkable UV sensitive strip which changes from white to a shade…

Humor Turns E-mail Viral

A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is excellent news for those companies who use self-propelling word-of-mouse” e-mail techniques to sell their products.

The study generated some interesting results regarding the type of content that is most often forwarded, as well. The most popular content is humorous material.

The second most popular category is news, followed by healthcare and medical information, religious and spiritual material, games, business and personal finance information and sports/hobbies… in that order. So it is easy to see that humor is the best content for your viral e-mail campaign.

Cartoons, jokes and funny video clips are among the things that can be added to an e-mail to insure that it will go viral. People will want to pass along something that makes them laugh.

They are a lot more likely to hit the forward button and send your email to their friends and relatives if it is an “advertainment” rather than an advertisement.

Not along ago, about 35 million people got an e-mail containing a picture taken in Disneyland. It took a minute to see it but there was Donald Duck lying prone in front of the famous Cinderella Castle. The title of the picture was “Bird Flu has hit Disneyland”. It was a viral e-mail advertising Disneyland and used the edgy strategy of making light of what’s serious… and it works.

I’d guess that most people who own a computer have seen that picture… and thus the advertisement for Disneyland. The bird flu epidemic is newsworthy and has the potential to attract an enormous amount of attention to any brand that might, for whatever reason, associate itself with it.

Remember that people are much more likely to share a joke or a funny picture than anything else so you would be well advised to include humor in your e-mail campaign.

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